Twelve years designing enterprise B2B products. 0→1 AI assistants, complex platforms, measurable outcomes.
Product design across enterprise platforms, systems, and experiences.
Lead Designer · Dell Technologies
~120,000 monthly support calls deflected
Lead Designer · Dell Technologies
0→1 AI assistant · 100,000+ users
Lead UX Designer · Johnson Controls
Response initiation cut from ~30 min to under 10
The tools in my corner for research, design, and getting things shipped.
Unedited recommendations from teammates, managers, and partners I've worked with across twelve years of designing in enterprise teams.
01 / Recommendation
Three years on Premier and My Account at Dell. What sets her apart is that she doesn't jump to solutions. She makes sure the right questions are being asked first. In enterprise B2B, that discipline is rare and genuinely valuable.
02 / Recommendation
Ritika brought exceptional clarity and energy to one of our key features, facilitating workshops that created space for open dialogue and pulled real insight out of every stakeholder in the room.
03 / Recommendation
She leads with empathy and clarity, breaking complex problems into simple, actionable steps, and asking the questions in user interviews the rest of us would have missed.
04 / Recommendation
Excellent at delivering to a deadline. Ritika clarifies design goals early, surfaces misunderstandings, and adapts to whatever a small team needs.
05 / Recommendation
Fine craft, real dedication, and a love for solving problems the right way. You can see her smiling even in the worst of things. A great asset to any team.
I grew up near Delhi, with roots in Ranikhet, a hill town where you can see the Himalayas from the window. As a kid I made jewellery out of electrical wire and turned empty boxes into dollhouses. I didn't know it was design. I just knew I loved making things.
That quietly became a career. Twelve years across e-commerce, agencies, and enterprise B2B, untangling the complicated stuff, workflows, permissions, walls of data, until it feels obvious. I still start every project the same way: what are we really trying to achieve, and what do people actually need? Those are rarely the same thing at the start. Closing that gap is the work.
I also co-founded a restaurant. Which means I've been the business owner answering booking messages at 11pm, too tired for clever software. I design for that person now. I know exactly where their patience runs out.
Somewhere along the way I saved up, took an education loan, packed a bag, and moved to Ireland on a dream. Didn't look back. Dublin is home now. I lead with research, sweat the details, and still reach for a pen before I open Figma.
I'm looking for the next thing worth building. If that's you, let's talk.
